Social networking is definitely hot and all the big shots like Myspace, Bebo, Facebook, Orkut are doing extremely good and are looked as one of the biggest money makers. These are not the only sites which are into providing social networking but there are many others and new and new social networks are coming up with something different or targeting a specific community. In India, Yaari.com & DesiMartini are the some of the websites which are targeting the ever increasing interent population of India (in social network market) but Orkut is still ruling the hearts of Indians and still the number social networking website in India.
Now, Reliance Anil Dhiru Bhai Ambani’s entertainment section has come up with a social networking website called Big Adda (Adda is a Hindi word which means hang out place). Big Adda looks much more cleaner as compared to Yaari & DesiMartini & they’ve got almost all the features of a social networking website like blogs, photos, videos and communities and have done a pretty neat job (One can expect from Reliance ADA) but the problem is that they’ve not brought anything new which will actually attract the mob from Orkut or other competitors.
Yaari took the help of Apple IPOD Nano’s but Big Adda is not looking interested in any thing like that, I guess they should make use of ADLABS (another venture of Reliance ADA) to attract the section of Indian society which is crazy about movies and bollywood or they may give out prizes and goodies related to films and they’ll be able to attract lots of youngsters and the good thing about it is that Reliance ADA can do it easily as they are not dependent on funds at least. What do you think, can Big Adda be the number 1 Social networking site in India or not?
