Blog Topic Ideas - Misfired Searches
This is a part of the Blog Topic Idea series.
This tip will convince you, if not for other reasons, that you should analyze your traffic. It will help you get topic ideas.
I use Google Analytics for all my sites, and for Wordpress driven blogs, I use the Wordpress.com Stats Plugin. When I need to get new blog topic ideas, I go to the search terms that were used to land into your sites.
You will notice that most of the search terms will be a ‘bulls eye’ target on your blog posts. But you will also notice that there are many misfires. Some of the misfires are quite stupid and are not usable. (’How to make apple pie’ landing on your Mac blog). Some others are with in your niche but it would be a tiny part of one of your blog post.
Collect all such misfired search phrase, and write blog posts around them.
For example, here is a misfired search phrase that lands them at KalaaLog.
I have no blog post specific to that, and I am working on writing a blog post targeted at that.
The logic behind choosing these misfired searches is that you know there are people looking for information on them. And it is quite probable that the specific topic would be useful for your readers since it is already with in your niche.
It does not matter what analytics you use. But be aware of all the search terms that lead to your site, and it can give you a lot of topic ideas.
