How to drive traffic through images!

(Image Courtesy : Mark Woodbury)

We all know that how important traffic is for our websites and how much important role search engines play, when it comes to traffic. Now, the question is that how we can drive traffic to our websites using Google Image Search or how well we can optimize our images to drive traffic from the image search engines?

Here are some of the tips which will certainly help you in driving traffic, although it will not be huge but still any traffic on the website is useful!

1. Name the images well : When it comes to naming of the images, we really don’t care much and most of the times we’ll name them as 1.jpg, 2.jpg but if we name them well then the name of the image acts as a keyword and can be vital in appearing on top of the image search results. For e.g. if you have an image which is of a Kingfisher then instead of naming the image as 1.jpg try to name it as kingfisher.jpg.

2. Include Hyphen in name of images : Again, when it comes to naming of the images, its good to include as many as keywords you want but it will be even better if you include a hyphen in between those keywords. Taking the example of the Kingfisher again, I’ll say that it will be the best if you name it kingfisher-bird.jpg.

3. Make sure that you enter the ALT data : Don’t forget to include the ALT data of the images. Image search engines do rely heavily on that information and if you key in important keywords then it will be certainly of great help!

4. Driving traffic through Flickr : Maki From DoshDosh has written an excellent article on how to drive traffic from the top social photography site I.e. Flickr.

5. Use Google Webmaster tools : Go to Google Webmaster tools and select Enhanced Image Search on the left sidebar. This will ensure that the images on your website will be indexed better and will appear more in the image search engine of Google.

I hope these tips will help you in driving traffic using images and hopefully you’ll be able to do well.