Hover.in was one the most impressive startup at Proto.in 2008 and it’s a widget whose aim is to help publishers and content based websites in monetizing and providing related content for their readers.
Hover.in is the brain child of Bhasker V. Kode & Arun Prabhudesai, who is a problogger himself and writes on Indian business at Trak.in. The idea behind hover.in is that it displays related content and ads through various widget based applications in a bubble (like the bubble we see in SnapShots, Triggit etc.)
We can call hover.in a combination of SnapShots and Kontera ads however, the good thing about hover.in is that not only it combines both of them but it gives the power in the hands of publisher, so as a publisher you get the power to chose what exactly you want to display in the bubble. It can be Wikipedia articles, Flickr images, youtube videos or even Google ads.
It will be interesting to see that how this startup evolves it’s products and how it’s taken by various bloggers. I personally hate the pop-ups like SnapShots but if at all those bubbles can provide some value to my readers, then I’ll be happy to install it myself and because it gives me the full power of customization, so I really won’t be left with any choice.
Here’s the presentation given by Arun and Bhasker at Proto.in 2008 in front of entrepreneur’s and VCs :
Update : As vijay pointed out in the comment that I should add the disclaimer regarding Hover.in & ReviewSaurus’s relationship :
We share the same office and we also designed their website.
However, I would also mention that all my thoughts are unbiased and are not influenced by the personal relations at all.