Techsmith already makes Camtasia. Don’t you suspect they are trying to do something different, here? With this product, you can conceive and capture a screencast and have a link to it in an IM message within 5 minutes of having the idea. You tell me what other product can do that?

Okay, so why would you want to? Well, let’s say you’re experiencing a bug and you want product support. Capture the sequence producing the error, and send an email to support with a link to your sequence in minutes. Or, let’s say Aunt Martha calls you for the 47th time, this time asking you how to spell-check her Word document. Or let’s say you just figured out how to do a photoshop effect and want to share the technique with colleagues. Get the idea?

For this kind of visual communication to occur, everything has to be at your right hand when you need it (Jing.) It needs to be dead-simple to capture (Jing.) You don’t want to think about codecs or formats (Jing.) Finally, there’s the sharing part. That, again, needs to be quick and dead-simple (Jing.) That’s why screencast.com is integral to it. And screencast.com DOES use .swf, which is also the best format for optimizing file size and video quality without thinking about it.

So, the question is simply, do you think there is a need for this kind of visual communication, user-to-user, or not? If so, you need something like Jing. Somebody name another product that fits that need. If, on the other hand, you want to do edited tutorials, buy the other product from TechSmith that is for that purpose, or use some other edit-and-share product and process that you will spend a lot more time on, if not money.

In short, if it doesn’t quack like a duck, maybe you should consider it isn’t a duck.

@ Vyoma : It is a scarce market, but there are other options too. Keep an eye on the new posts and you’ll find the right one for sure :D (I wonder why I’m asking you to keep an eye on the new posts :P)

I tried searching for other options – this seems to be a scarce market.