ReviewSaurus – Technology Rocks!

Kakle (Rishi found out this search engine.) is a new search engine (I guess that world still needs a new search engine) which works on Pay-Per-Click model. Confused ? Even, I got confused in starting :). Anyway, this search engine works in normal way like other search engines work, however it lets advertisers to bit for certain keywords so that their search results can come higher up in the search results. In order to attract new users they are giving away 5 GB of email space as well. This way the question arises that whether this search engine will be able to make Search engine optimizers a hard time ?

I think that this search engine will fail drastically and the reason for that is, that kakle is playing with its search algorithm. Still didn’t get my point ? Let me explain it with an example…Consider that you are trying to search for “top song of the month” or anything which interests you and you decided to use Kakle and I being one of the song seller, who has bid more for the keywords “top song” then my results will be higher up in the ranking and you will not be getting the relevant information and thus you will not be happy with the search results at all & if that will be the case, you’ll not be using Kakle after that or may be after couple of tries.

Another reason due to which this search engine may fail can be that some spammers may bid for many keywords and that too for less amount of money considering the fact that this search engine is new and that many people will not advertise on this search engine in starting and thus they’ll be able to bring their MFA (Made for adsense) sites on the top.

So, I think that SEOs will continue to enjoy their job and they can keep on charging high fees. And as far Kakle is concerned, I think that they need a better plan to get successful. They must think this way that if a company like Google didn’t play with its search algorithm and instead they used Adwords to make dollars, then there has to be some reason behind that.

What do you have to say about this new search engine ? Do you think that it will get successful in future ?

Links : Kakle

Technorati : Google, Kakle, ReviewSaurus

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